It all started with a simple ethos: adventure by day, luxury by night.
When my family founded A&K in 1962, ‘luxury’ was keeping food fresh on safari. I knew that the secret to making someone feel at home in the middle of nowhere was a hot dinner and a cold drink. So, I introduced refrigerated safari trucks. This was the first in a six-decade-long line of innovations that has pushed A&K to the forefront of luxury travel.
As we mark our 60th anniversary, A&K is a very different animal, with operations across more than one hundred countries on all seven continents.
To me, true luxury is the privilege of discovery, adventure, relaxation and insight, enjoyed in a context that perfectly suits the experience. Seamless service, safety and security are a given. But it is the unexpected that inspires a sense of wonder and elevates an adventure into a true luxury experience.
